LINCOLN - Nebraska Attorney General Mike Hilgers has filed a lawsuit against Temu, a Chinese e-commerce company, and its affiliates over numerous alleged consumer protection violations. Hilgers claims Temu is deceiving Nebraska consumers and harming Nebraska brands, businesses, and creators by unlawfully harvesting data, utilizing multiple deceptive practices to encourage purchase, allowing infringement and counterfeits to thrive, and engaging in deceptive marketing to ‘greenwash’ its image.

“Temu is putting Nebraskans’ privacy at risk and running a platform rife with deceptive listings, unlawful promotional practices, and products that rip off Nebraska brands and creations,” Hilgers said. “Our office will hold Temu accountable for its exploitation of Nebraska consumers, brands, and creators and fight hard for honesty and safety in the online marketplace.”

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