LINCOLN- You’ve probably seen the ad by now: A shotgun-wielding, hunting vest-wearing Jim Pillen addresses the camera with a series of lines, including “Biden is as lost as last year’s Easter egg. And Fauci? Don’t get me started,” over a twangy country-style instrumental.

Then the gubernatorial candidate introduces himself, pumps the shotgun, and pledges to keep Nebraska safe as governor. In another recent ad, the University of Nebraska regent and livestock producer says “the radical left and liberal media have lost their minds” and touts his opposition to critical race theory.

The other perceived front-runner in the May 10 Republican primary, Charles W. Herbster, has also aired ads that lean heavily into national hot-button political issues. One features Herbster’s visit to the U.S.-Mexico border. It also shows footage of people apparently rushing the border, and he states what he claims is the number of undocumented immigrants living in Nebraska and how much illegal immigration costs the state per year.

“If Joe Biden refuses to do his job, then it’s up to governors to do theirs,” he says.

“The Trump/Herbster team believes in fighting for our borders, elections, guns, the unborn, and our Nebraska way of life,” another of his ads says.

Former Gov. Dave Heineman, who explored jumping into the primary himself, said the two, who are perceived as front-runners because of endorsements and flush campaign coffers, need to focus on the issues that actually impact Nebraskans’ lives.

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